Digital Advertising & Paid Media
High-performance digital advertising for hotels — across Google, Meta, metasearch, and programmatic channels.
Hospitality Pro Solutions builds and manages data-driven paid media campaigns for hotels, resorts, and hospitality brands across the United States. Our Philadelphia-based team specializes in Google Hotel Ads, search, display, Meta advertising, and metasearch campaigns — all optimized for hospitality-specific KPIs like cost-per-booking, ROAS, and direct revenue contribution.
We manage over $12 million in annual ad spend for hospitality clients, consistently delivering 5x+ returns on ad investment through precision targeting, creative optimization, and real-time bid management.
Why Hotels Choose HPS for Paid Media
Generic agencies don’t understand hospitality. We do. Our team has managed digital campaigns for hundreds of properties — from independent boutiques to branded portfolios — and we know what works in hotel advertising.
Average return on ad spend for hotel clients
Google Hotel Ads & Search Campaigns
We build and optimize Google Hotel Ads, search campaigns, and Performance Max strategies specifically for hospitality. Our campaigns target high-intent travelers at every stage of the booking journey — from initial destination research to brand-specific searches.
Every campaign is structured around hospitality booking data, competitive rate intelligence, and seasonal demand patterns.
- ✓ Google Hotel Ads setup and bid management
- ✓ Search campaign strategy with hospitality keywords
- ✓ Performance Max for travel campaigns
- ✓ Dynamic remarketing and audience targeting
- ✓ Google Business Profile optimization for hotels
Meta & Social Advertising
We create visual, scroll-stopping social campaigns on Facebook and Instagram that inspire travelers and drive bookings. Our Meta campaigns leverage audience targeting, lookalike modeling, and creative testing to reach your ideal guests at every stage of trip planning.
From awareness campaigns to conversion-focused retargeting, we build full-funnel social advertising strategies.
- ✓ Facebook and Instagram campaign management
- ✓ Audience segmentation and lookalike modeling
- ✓ Video and carousel creative development
- ✓ Retargeting across the booking funnel
- ✓ Seasonal and event-driven social campaigns
Metasearch & OTA Advertising
We manage your presence across TripAdvisor, Trivago, Kayak, and Google Hotel Ads metasearch — optimizing bids, content, and conversion rates to drive direct bookings from comparison shoppers. Our metasearch strategies balance visibility with profitability.
We also manage OTA promotional campaigns to boost visibility during high-demand periods while maintaining rate integrity.
- ✓ TripAdvisor and Trivago campaign management
- ✓ Metasearch bid optimization and ROAS tracking
- ✓ Rate parity monitoring across channels
- ✓ OTA promotional campaign strategy
- ✓ Direct booking vs OTA cost analysis
Reporting & Performance Analytics
Every dollar we manage is tracked to a booking outcome. Our custom dashboards give you real-time visibility into campaign performance, cost-per-booking, ROAS, and revenue contribution by channel.
We provide weekly optimization reports and monthly strategic reviews to ensure continuous improvement.
- ✓ Real-time campaign performance dashboards
- ✓ Cost-per-booking and ROAS tracking by channel
- ✓ A/B testing and creative performance analysis
- ✓ Monthly strategic reviews and recommendations
- ✓ Budget allocation optimization
Our Paid Media Process
Audit & Research
Analyze current campaigns, competitive landscape, and booking data.
Strategy & Build
Design campaign architecture, audiences, and creative across channels.
Launch & Test
Go live with campaigns and begin A/B testing for optimization.
Scale & Optimize
Scale winning campaigns, pause underperformers, and maximize ROAS.
Ready to Drive More Direct Bookings?
Get a complimentary paid media audit for your property. We’ll analyze your current campaigns and show you exactly how to improve your return on ad spend.